In the first of a two part series, Ron Jones outlines some core tenets of link building for SEO:
- Focus on link quality, over quantity. The context and source of a link defines the value of its impact on your ranking.
- PR and digital press releases are great vehicles for generating high-quality inbound links.
- Provide value to humans first.
This last point is something I've focused on for years as the nucleus of any successful SEO campaign. It is humans, not bots or spiders, that will propel your site to the top of search engine rankings for a given keyword - because they are linking to your content, sharing it within their networks, and ultimately, clicking on your link in the search engine result pages because of the inherent value it offers to them.
Check out Part 1 of Link Building Tactics 101 to read Ron's article at SearchEngineWatch.com.