Interactive Objectives

There's a new genre of video quickly gaining popularity online known as Lip Dub. Originally the creation of Vimeo founder, Jake Lodwick, lip dubs began as a simple video of a person lip-synching to a song.  Since the term lip dub was coined in 2006, the genre has evolved to include some very sophisticated staging and chorography, often produced by university students and office teams.  There have even been some interesting online competitions, such as University Lip Dub, that focus on the lip dub meme.

Most recently, the kids at the Université du Québec à Montréal (UQAM) Communication Program created their own one-take video in which they perform an amazing lip-synched choreography to the Black Eyed Peas' chart-topper, I Gotta Feeling.  It's quickly gaining momentum online, and has even been featured on CNN, among other mainstream media outlets.

It tops my list of Top 6 Lip Dubs:

1. LIPDUB - I Gotta Feeling (Comm-UQAM 2009)

2. Panic At The Disco Lip Dub by Jessica Alba Team Ibeatyou

3. Lipdub HEC Montréal x 2009 / Bryan Adams - Summer of 69

4. lip dub autoroute Castres Mazamet

5. Lip Dub - Flagpole Sitta by Harvey Danger

6. Flight of the Conchords - FINAL FANSTERPIECE

Google has done it again, this time with the launch of an update to the Google Toolbar browser plugin for Firefox and Internet Explorer called Google Sidewiki.

Essentially, Sidewiki allows visitors to submit comments and content related to any given web page as the navigate the page.

Jeremy Owyang gives a great roundup of the new SideWiki platform over at his Web Strategy blog.

Danny Sullivan at SearchEngineLand also does a great job of describing the new platform and how it functions. 

This is potentially a game changer, and one that marketers need to prepare for as the web becomes even more democratic.

 UPDATE: Kalena Jordan at SiteProNews writes a great review of Sidewiki.