Google Sidewiki: Changing the Game?

Google has done it again, this time with the launch of an update to the Google Toolbar browser plugin for Firefox and Internet Explorer called Google Sidewiki.

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Essentially, Sidewiki allows visitors to submit comments and content related to any given web page as the navigate the page.

Jeremy Owyang gives a great roundup of the new SideWiki platform over at his Web Strategy blog.

Danny Sullivan at SearchEngineLand also does a great job of describing the new platform and how it functions.

This is potentially a game changer, and one that marketers need to prepare for as the web becomes even more democratic.

UPDATE: Kalena Jordan at SiteProNews writes a great review of Sidewiki.