- website usability best practices
- search engine optimization and pay per click search marketing
- permission-based email marketing,
- online advertising and digital display media,
- social media marketing and optimization
- web analytics
In his previous role as Vice President, Strategic Development for Twist Image, Dave worked with digital marketing rock star Mitch Joel in developing winning strategies for Fortune 1000 companies such as TELUS, Aeroplan, Pfizer and Unilever / AXE, creating targeted and measurable digital communications initiatives.
Dave has led award winning campaign for clients such as TELUS that won the Gold CMA RSVP Award for Outstanding Email Campaign. He also co-instructed the Canadian Marketing Association’s eMarketing Certificate course with Mitch Joel for the past 3 years, during which time he proudly served on the CMA’s Digital Marketing Council.
Prior to his role at Twist Image, Dave founded GlobeCastNews.com, a customizable video news portal and proprietary video search engine technology. He also founded Subscience Media and Design, where he provided web development services and consultation to some of the nation's largest web marketing agencies.